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This web site whitecare.org has the following in the web site, "Offer world class products and finest quality POP of international standards to our valued customers." Our analyzers saw that the webpage also stated " The primary criteria that differentiates Whitecare from other brand names available in the market is its finest quality." The Website also said " Developed using advanced technology, the finest raw materials like gypsum and others and strict quality control procedures, our brand name has become a known name in several commercial and industrial entities. For us, quality means." The website's header had gypsum as the most important optimized keyword. It is followed by plaster of paris, wall putty, and white care which isn't as highly ranked as gypsum. The next words whitecare.org used was whitecare plaster. bikaner was included but might not be seen by search crawlers.